Major League Paintball is a professional sports organization serving as the governing body for competitive paintball, whose mission is to promote paintball as a legitimate & respected sport.
As part of that effort, the league brought on myself and producing partner Brett Annese to help strengthen the media side of the business. During our time working together, we helped improve the production value of content across YouTube and social media, identified areas where storytelling and presentation could elevate the sport, and developed strategy around growing the league’s subscription streaming service: Major League Paintball Plus.
ROAD TO A CHAMPIONSHIP is MLPB’s flagship documentary series. For this installment, we collaborated closely with league leadership and production staff to elevate the creative and drive momentum around the 2025 World Cup.
In addition to long-form storytelling, we developed elevated marketing assets to support flagship events, including the BEAR WITNESS campaign, designed to build anticipation and engagement around the 2025 World Cup.