When Duality Sports & Entertainment partnered with USA Football to highlight its Men’s and Women’s US National Flag Football teams, I was tasked with leading the storytelling efforts and directing what would eventually become a 90-minute film that chronicles the team trials in Charlotte, through the championship games in Finland.

Once the film was completed and distribution was secured, we produced a trailer to kickstart the marketing efforts, which began during NFL Pro Bowl week.

The promotion continued in partnership with USA Football’s PR team, whose efforts gained the film exposure in online, radio, and broadcast news outlets. I was honored to participate in various interviews to support the marketing campaign and bring attention to an exciting sport on the rise.

After a robust marketing effort, the film would release on March 4th, 2025 on USA Football’s YouTube Channel, as well as The Roku Sports Channel.

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